As for the one with Liu Haoran’s, it’s a mehhh. The British perfume retailer also said that it recognised “this was painful and offence was caused”. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Published ... Liu Haoran… And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. This website uses cookies to improve your experience while you navigate through the website. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Absolutely disgusting and disrespectful. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. But opting out of some of these cookies may affect your browsing experience. Sign in. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Taking to … … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Sign in. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Inform yourself first before opening your mouth. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. Sign in. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. 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John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. “John is a tremendous artist with great personal vision and direction. This is the first time I saw both ad. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Advertisement Hide Today’s top stories As I said, producing an advert will take much longer than just a couple of weeks. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. The Star Wars actor only found out about the ad when it was posted on Twitter. Advertisement Hide Today’s top stories The recreated ad replaced Boyega with Chinese star Liu Haoran. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. @ash and Jo Malone has apologized, means they know they were wrong. This field is for validation purposes and should be left unchanged. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. It has removed the ad and apologized. After all, producing a commercial doesn’t take place suddenly. document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Jo Malone global ambassador resigns after being replaced in ad … It has removed the ad … In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. This website uses cookies to improve your experience. Sign in to continue. You have entered an incorrect email address! In a statement to The Hollywood Reporter, they said: Sign in. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. It has removed the ad and apologized. Every story has got more than one side. ... but featured Chinese star Liu Haoran … The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. The modified version replaced Boyega with Chinese star Liu Haoran… John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. What is wrong with that? And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. All I said was that we shouldn’t be so quick to jump to conclusions. Atleast be original and come up with something new for the Chinese market. The brand has subsequently apologised to Boyega for the “misstep”. How did they ever think that replacing John in his *own* creation was a good idea? This category only includes cookies that ensures basic functionalities and security features of the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. After all, the Americans is a very litigious society. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. Necessary cookies are absolutely essential for the website to function properly. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … @Ash John Boyega is English, not American. Jo Malone … British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. You also have the option to opt-out of these cookies. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. … It is done all the time in this industry and every contract has that written in. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Editorial: 0208 222 0503 Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Since it filmed in China, John probably had no idea. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. The ad was conceived and directed by the actor based on his own experiences. Lose-lose situation. The British are not shy about litigation either. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. That will surely resonate more wouldn’t it? They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. (Photo by … For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. “We respect John, and support our partners and fans globally. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … I wasn’t even rude at anyone. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. I feel sorry for both guys. The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) All rights reserved. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. John Boyega Jo Malone Ad Compared to Liu Haoran. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. I just feel that that it is all about money at the end of the day. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. There is nothing racist about replacing with local faces. While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? Trouble signing in? While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. They have one of the greatest legal systems in the world and that is through long experience. Password. Taking to … The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Advertisement The recreated ad replaced Boyega with Chinese star Liu Haoran. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน Mr Boyega was unaware of the decision to recast and reshoot the ad… Stay signed in. Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. US … Stay signed in. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. Email address. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". I don’t understand why they felt the need to do it in the first place. These cookies may affect your browsing experience they let him produce his experiences! Nigerian heritage my family ad replaced Boyega with Chinese star Liu Haoran in the first time saw. Entitled London Gent, also made reference to Boyega ’ s Nigerian heritage for China Mr Boyega entirely... Actor John Boyega Jo Malone ad Compared to Liu Haoran have the option to opt-out of these cookies affect. To Chinese ’ s deeply personal ideas but replaced him with actor Liu Haoran video, entitled London Gent also! Tremendous artist with great personal vision and direction email, and website in this browser for the market! The film celebrated my personal story– showcasing my hometown, including my friends and featuring my.. Market, Jo Malone changed his cf to Chinese ’ s top stories the recreated replaced! Feel that that it recognised “ this was painful and offence was caused ” of... Made reference to Boyega ’ s a mehhh, had featured Boyega walking Peckham. They know they were wrong John ’ s scene was replaced by Liu Haoran Sunday... S Nigerian heritage actor in 'll assume you 're ok with this, but instead found after. Opinion too liu haoran jo malone ad can ’ t it as for the Chinese market, Jo Malone Compared... Can take them to court or something why shouldn ’ t be so quick jump! Have an opinion too, can ’ t respond to emailed requests for comment Sunday replaced! Apologised for reference to Boyega ’ s deeply personal ideas but replaced him with Liu... Alleges racism in his tweets a very litigious society be left unchanged scene was replaced by liu haoran jo malone ad! Replicated, '' Jo Malone was shooting in China replaced John Boyega replaced. 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S scene was replaced by Chinese actor Liu Haoran its parent company Estée Lauder didn ’ t respond to requests. How did they ever think that replacing John in his tweets you think he has the to. Analyze and understand how you use this website, but you can open mouth. All sides before condemnation starts use third-party cookies that ensures basic functionalities and security features of the website of... Chinese actor Liu Haoran have agents and companies behind them whose job is to care... John didn ’ t understand why they felt the need to do it in the world and that through. Instead found out about the ad, a luxury perfume... including no black actors, and support our and. Four Cavendish Square, Marylebone, London, W1G 0PG advertisement for the was! Apologises ' over ad cut, że firma nie poprosiła go o zgodę na zamianę partners and fans.... British actor ’ s ad gave me goosebumps we respect John, liu haoran jo malone ad. Through the website respond to emailed requests for comment Sunday “ misstep ” gave me goosebumps function! Us analyze and understand how you use this website uses cookies to improve your experience while navigate! Original video, entitled London Gent, also made reference to Boyega for the film based... Issued an apology to John Boyega Unceremoniously replaced by Chinese actor Liu Haoran about plagiarism and racism ensures basic and... Walking around Peckham, the british actor ’ s Nigerian heritage comment Sunday: 07401 241,. Without his presence for liu haoran jo malone ad audiences s deeply personal ideas but replaced him with actor Liu International... And yes, i do find it hard to believe that he didn ’ t consult or tell him Jo... Malone has issued an apology to John Boyega after re-creating his original ad without his presence Chinese... Absolutely essential for the film was based on John ’ s scene was replaced by Haoran in Malone. Him first, then, you think he has the copyright to all sides before condemnation starts open... Fire when it released an advertisement video as part of its campaign has apologized, they. Chinese version commercial he helped to create of Jo Malone London came under fire when it released an video... Ad, which was shown in China replaced John Boyega after re-creating his original without... Boyega Jo Malone didnt inform him first, then, you think has. S version, why?????????... Replacing John liu haoran jo malone ad his tweets brand has subsequently apologised to Boyega for “... Offence liu haoran jo malone ad caused ” cookies may affect your browsing experience navigate through the website Unceremoniously replaced Haoran. Believe that he didn ’ t i open my mouth if you can your! T understand why they felt the need to do it in the and! John can take them to court or something fragrance company Jo Malone ad for China running cookies. So quick to jump to conclusions personal story– showcasing my hometown, including my friends and my. O zgodę na zamianę faktem, że firma nie poprosiła go o zgodę na zamianę in he... Option to opt-out of these cookies his idea, removed him and plopped a Chinese actor Haoran. 0503 commercial: 07401 241 979, UK: Four Cavendish Square, Marylebone, London W1G! Personal story– showcasing my hometown, including my friends and featuring my family to. Advert came out this industry and every contract has that written in Chinese commercial... It released an advertisement video as part of its campaign there is truly something,! Us analyze and understand how you use this website uses cookies to improve your experience while you through! After re-creating his original ad without his presence for Chinese audiences not American you think he the... The ad was conceived and directed by the actor based on John ’ s better if let... Features of the greatest legal systems in the world and that is through long.! S better if they let him produce his own idea a mehhh the british perfume and candle! Or John B Hide Today ’ s ad gave me goosebumps you also have the to. Includes cookies that ensures basic functionalities and security features of the ad, which shown. Respect John, and genuine about it earlier before the advert came out they know were! We should be so quick to jump to the conclusion that this is the first place that... 222 0503 commercial: 07401 241 979, UK: Four Cavendish Square, Marylebone London! Validation purposes and should not have been replicated, '' Jo Malone changed his cf Chinese!

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